ABOUT US
OUR STORY - DIRECT TO CUSTOMER
C Sails Direct is the online “direct-to-customer” arm of Craig Millar Sails. This portal allows customers to buy direct from the manufacturer and eliminate any additional costs that may be added by middle-men and double-handling in the process.
Craig Millar Sails was founded by Craig Millar in January 2018. He was joined by the production team with whom he had worked for over ten years, craftsmen and women, who have an outstanding reputation in the industry for building the highest quality sails.
As a successful South African Yachtsman with vast sailing experience, both cruising and as a successful round the world yacht racing skipper, Craig was able to add his experience and knowledge to the high quality of the manufacturing of the sails. He has built several successful businesses, including aluminium and entertainment businesses and founded and built Sail Africa Youth Development Foundation with his wife Taryn. Craig Millar Sails is now recognised around the world for its integrity and high-quality products. Craig has now been in sailmaking for over 20 years and has sailed for more than 40 years himself.
The senior staff within the loft have more than 200 years of experience when combined and are well position to make any currently available sails. The key personnel have been sailmaking for many years and pride themselves on quality and reliability within their products.
ADDITIONAL SHAREHOLDERS
In 2023 Craig was joined as Shareholder and Director by Jerome McLaughlin and Luke Wagner, both of whom are South African, Durban based sailors who share a passion for sailing. Jerome is an experienced businessman and a Chartered Accountant who brings a wealth of knowledge to the financial aspects of the company. Luke comes from a production background and is the driving force behind the production and expansion of the business.
Craig Millar
Jerome McLaughlin
Luke Wagner
OUR CORE VALUES
Sailing represents so much that is good for the planet and its inhabitants due to its connection to nature and its low impact on the environment.
Whilst there have been advances in sail making in the last few thousand years, it has changed relativity little when compared with other industries which have become obsolete, or are unrecognizable due to advancing technology. Sail making requires skilled people who craft sails with their hands and a creative environment. As a company we value our people and their skills in our sail making family. We believe that all employees play an important role in the company and that they should be properly compensated for their work. We believe in maintaining an environment that is healthy and positive, as we spend so much of our lives at work.
Our philosophy is to conduct business with honesty and integrity, recognizing that good business benefits all parties.
CODE OF CONDUCT
Our Business
- We commit to running our business ethically and with due consideration to the laws of the country in which we operate and the environment.
- As an Independent in the sail making industry, we recognise the responsibility that we carry in representing the sail making industry to the Customer.
- We commit to being fully accountable for the way our Customers are treated, the products that we sell to them and for addressing any issues to the absolute satisfaction of the Customer.
Our Customers
- We recognise the relationship of trust that we build with our Customers and that relationship will have a long life if we continue to value that trust.
- We recognise that our Customers place their trust in us and as such we must always act with integrity.
- We recognise that our Customers invest their hard-earned money in our industry and we will therefore always treat them with the respect that they deserve.
- We commit to always ascertaining from our Customers the end use of the product that they require, thereby ensuring that it is fit for purpose.
- We commit to never attempting to sell our Customers a higher priced product than they require, simply to increase our profit.
OUR DEDICATED TEAM
DIRECT TO CUSTOMER
C Sails Direct staff strive to create the best experience for our customers.
